Franchising is the most successful form of networked commerce. It is a method of collaboration between two companies, the franchisor and the franchisee in order to duplicate or reiterate a concept.

These companies are legally and financially independent, they are bound by a commercial contract.

A franchise network is defined as all independent businesses operating under the same brand and using unified commercial methods, including the layout of premises, management methods, exposition, marketing and sources of supply.

Practical Guide to Franchising in Tunisia